NEARLY 40% OF CONSUMERS RETURN AN ONLINE PURCHASE ‘AT LEAST' ONCE A MONTH: REPORT

Summary from the TLDR Marketing newsletter

87% of shoppers make at least half of their purchases online, while 39% of consumers return an item purchased online at least once a month. 52% of consumers say they have submitted a fake return at least once in their lifetime, up from 36% last year. The majority of consumers are open to exchanges or store credit instead of full refunds — if the returns process is easy. Research also suggests that consumers choose where to shop based on a retailer's available return options.