HOW WE MADE OUR HARDWARE PACKAGING 100% PLASTIC-FREE

Summary from the TLDR Design newsletter

Google has achieved its goal of making all packaging for Pixel, Fitbit, and Nest devices 100% plastic-free ahead of its 2025 target. Its new packaging uses innovative materials such as more robust, stretchable paper and molded fiber pulp from recycled newspapers. These materials reduce plastic waste and enhance recyclability and visual appeal. Google has shared its updated Plastic-Free Packaging Design Guide to help other companies transition to sustainable packaging solutions.