KIT STUDIO'S RETAIL IDENTITY FOR LONDON TRANSPORT MUSEUM TAPS INTO TFL'S GRAPHIC ICONOGRAPHY

Summary from the TLDR Design newsletter

Kit Studio developed a new retail identity and packaging for the London Transport Museum, drawing from TFL's graphic iconography and visual history. The design features a sustainable system of colored 'tiles' that balances the brand's heritage with a fresh, modern approach, reducing plastic use and utilizing a limited color palette and Johnston typeface.