APPS THROUGH THE AGES: A STUDY ON KIDS' TECH USE IN THE USA

Summary from the TLDR Marketing newsletter

This study highlights the growing risks associated with social media use across all age groups. 31% of 7-9-year-olds access X and 28% use Reddit in the US. By age 10, 42% of kids have smartphones, spending an average of 121 minutes daily on TikTok. Social media use increases with age - Snapchat is a communication tool for 38% of 13-15-year-olds. TikTok and Instagram compete for attention among 16-18-year-olds, who average 108 and 72 minutes per day on the apps, respectively. Roblox remains popular but starts to decline among older kids.