BUILDING B2B STARTUP MARKETING ORGS FROM 1 TO 25+

Summary from the TLDR Marketing newsletter

Marketing teams are typically organized into 3 sub-functions: Content & Brand, Growth Marketing, and Product Marketing. Oftentimes, each sub-function works in silos. To solve this, organize Marketing like Product by creating producer roles that connect the dots. Early on, the top priority should be hiring people who are both strategic thinkers and effective executors – scale the team by filling in gaps around these people. This article provides recommended org charts for teams of 1-10, 10-20, and 20+.