HOW TO FIND JOURNALISTS TO COVER YOUR STORY

Summary from the TLDR Marketing newsletter

To find suitable journalists for your story, start with media databases like Cision or MuckRack to identify potential contacts. Use Google News to find recent articles and the journalists behind them. Leverage X and LinkedIn to confirm contact details. Check the target publication's contact or staff directory pages to find relevant journalists and verify they haven't covered your topic already. Review journalist bios and recent articles to confirm their beat and interest. Personalize your pitch to align with each journalist's focus and avoid mass emailing.