TLDR Index
TLDR Marketing

TLDR MARKETING 2024-08-19

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02STRATEGIES & TACTICS

TRY THIS "SECRET" DISCOUNT PAGE HACK

Customers often search for “[Company] coupon code” only to find expired or fake discounts. Creating a secret discount page on your website can capture these searches, rank highly on Google, and provide customers with a genuine deal. This tactic has proven to increase conversion rates and customer satisfaction.

marketingideas.com2 min read

HOW TO FIND JOURNALISTS TO COVER YOUR STORY

To find suitable journalists for your story, start with media databases like Cision or MuckRack to identify potential contacts. Use Google News to find recent articles and the journalists behind them. Leverage X and LinkedIn to confirm contact details. Check the target publication's contact or staff directory pages to find relevant journalists and verify they haven't covered your topic already. Review journalist bios and recent articles to confirm their beat and interest. Personalize your pitch to align with each journalist's focus and avoid mass emailing.

buzzstream.com12 min read

HOW TO FIND LOW-COMPETITION KEYWORDS FOR SEO: 7 CLEVER WAYS

Targeting low-competition, long-tail keywords helps smaller sites rank higher and attract niche audiences. Despite lower search volumes, these keywords offer valuable cumulative traffic and higher conversion potential, aiding in building authority and driving sustained organic growth. Strategies for discovering these keywords include analyzing competitors, using tools like Semrush, and exploring platforms like Reddit.

shoutmeloud.com13 min read

03RESOURCES & TOOLS

CANDYICONS: GENERATE APP ICONS WITH AI

CandyIcons offers AI-generated app icons for your products. You can select from the library of available icons or create your own using a simple text input. CandyIcons also offers a free favicon generator and a free iOS/macOS asset generator.

candyicons.comTool

GOOGLE EXPANDS AI OVERVIEWS, ADDS NEW LINK DISPLAYS

Google is expanding its AI Overviews in Search by providing more detailed information directly in search results. This potentially reduces the need for users to visit websites. To address this, Google is testing new link displays within these overviews. This update could encourage users who do click through to spend more time on the sites they visit.

socialmediatoday.com2 min read

04MISCELLANEOUS

FROM DISNEY DESIGNER TO APP STORE ROYALTY: HOW SHE WON THE 'OSCARS FOR APPS' TWICE

Melissa Cash, CEO of Pok Pok, transformed her frustration with children's apps into a Montessori-inspired business that grew monthly recurring revenue by 350%. Cash leveraged growth strategies, like sending personalized "Play Kits" to trial users, to enhance word-of-mouth marketing. Despite initial challenges in communicating the app's value, her team pivoted their messaging to highlight its Montessori influence, aligning with parents' core values. The brand's success also stems from a focus on user feedback, rigorous testing, and maintaining a creative work culture.

joinhampton.com9 min read

GIVE YOUR ANNUAL MARKETING PLAN A MAKEOVER

To improve your marketing plans, shift from task-based planning to outcome-based planning. Align your initiatives with business goals like revenue growth or customer acquisition. Replace task lists with a focus on delivering measurable outcomes, using tools like marketing return on investment to demonstrate how each initiative drives profit growth. Incorporate AI tools to refine projections, such as customer LTV and acquisition costs. Maintain budget flexibility by reallocating funds to the most effective campaigns.

thinkwithgoogle.com7 min read