VERY DEMURE, VERY MINDFUL: HOW BRANDS SHOULD NAVIGATE ‘INTERNET SPEAK'

Summary from the TLDR Marketing newsletter

With over 74,500 posts on TikTok under the #demure hashtag, brands like Ssense and Anthropologie have rapidly incorporated the viral phrase into their marketing. While quick adoption can boost relevance, strategists warn that misalignment with brand identity can lead to missteps. The emphasis should be on understanding the deeper cultural meaning behind trends rather than just capitalizing on their popularity.