CREATING WINNING EMAIL MARKETING WELCOME SEQUENCES

Summary from the TLDR Marketing newsletter

Start your welcome sequence with a "pattern interrupt" email from an unexpected sender, like an EA, to pique curiosity. The next email sets expectations about future communications, while the third email invites subscribers to connect on social media. A survey in the fourth email gathers subscriber preferences to personalize future content. The fifth and sixth emails gently introduce products or services, using social proof and addressing common objections. The final email uses a provocative question to prompt action or a reply, completing the sequence.