Parse notes
Google has launched its August 2024 core update to Google Search. The update is designed to improve the quality of search results by showing more content that people find “genuinely useful” and less content that was made for search engines. The rollout may take up to a month to complete.
The U.S. Federal Trade Commission has finalized a ban on companies buying or selling fake online reviews, empowering the agency to impose fines of up to $51,744 per violation. The ban targets fake reviews from non-existent customers, company insiders, or AI, and also prohibits buying fabricated views or followers. The rule does not require platforms to verify the authenticity of consumer reviews. It has gained support from companies like Google, Amazon, and Yelp.
Start your welcome sequence with a "pattern interrupt" email from an unexpected sender, like an EA, to pique curiosity. The next email sets expectations about future communications, while the third email invites subscribers to connect on social media. A survey in the fourth email gathers subscriber preferences to personalize future content. The fifth and sixth emails gently introduce products or services, using social proof and addressing common objections. The final email uses a provocative question to prompt action or a reply, completing the sequence.
This piece highlights successful design elements such as Apple's clear branding, Google's simple navigation, and Airbnb's responsive design. Key practices include implementing fast load times like Dropbox, using compelling headlines from Slack, and embedding high-quality images similar to Squarespace. Other notable elements are interactive features like those on Spotify, the consistent layout seen with Microsoft, and user-centered design as exemplified by Asana.
Air is a tool that helps manage and optimize digital assets through a centralized platform. It automatically transcribes videos and makes the transcripts searchable, recognizes and tags faces and text in images, and locates specific content based on detailed descriptions. The platform also functions as a self-serve content hub, providing easy access to necessary materials for various teams, from marketing to sales.
Threads now has analytics, post scheduling, and drafts. The analytics feature provides metrics like view counts, interaction insights, follower growth, and audience demographics. Users can now schedule posts directly in the desktop app and save up to 100 drafts for future posting.
The "underconsumption core" trend on TikTok promotes buying less, saving more, and making the most of what you already own. Its influencers showcase DIY projects, thrifting, and repurposing to encourage a minimalist lifestyle.
FlutterFlow, a no-code mobile app platform, has muted branding in order to let its customers' brands shine. The company website includes a template marketplace, which allows the brand to rank for keywords that its prospects are searching. FlutterFlow primarily uses YouTube for its content marketing, focusing on tutorials and guides. It also hosts a blog, social media channels, and a knowledge base. The brand also runs build challenges before, which gets people to use the tool and generates organic word-of-mouth.
A guide that shows you how to use canonical URLs correctly.
Kamala Harris' campaign has been editing news headlines in Google search ads to make it look like certain outlets support her.
Sites that load content through JavaScript run the risk that Google isn't able to index all of it.