HOW TO USE FREEBIES TO OPTIMIZE YOUR LEAD GENERATION

Summary from the TLDR Marketing newsletter

Freebies, like guides or checklists, can help with acquiring long-term customers. Start by enhancing your best-performing freebies with brand updates, content refreshes, and quality improvements. Review landing pages and ads to optimize all supporting content. Relaunch the updated freebie to your audience, who may not be aware of it. Plan a yearly review to keep your lead generation content effective.