AD-DRIVEN VALIDATION: WHAT VOODOO'S FAKE MOBILE GAME ADS TEACH US

Summary from the TLDR Founders newsletter

Fake ads, particularly in the mobile gaming industry, are a strategic tool used to test the potential success of a game concept before investing in its development. While these ads may be deceptive and frustrating for users, they provide valuable data to developers, allowing them to make informed decisions about which games to pursue. This strategy of using fake ads and click-through rate tests to validate ideas could potentially be applied to other industries, such as startups testing new product features.