AD GAMIFICATION IS HERE

Summary from the TLDR Marketing newsletter

Brands are integrating gaming into their advertising strategies through interactive ad formats. Disney launched advergames on Hulu and ESPN, allowing viewers to engage in trivia and rapid-fire games linked to brands. Amazon introduced interactive trivia ads that offer quiz-like experiences and incentives like shopping credits. Discord embraced "sponsored quests," enabling users to earn rewards while participating in brand-related gaming activities. This trend reflects the growing acceptance of gaming, with consumer spending on mobile games recently surpassing $20 billion.