KOTO CREATES “WEIRD AND LOVABLE” BRAND FOR FITBIT'S GAMIFIED KIDS WEARABLE

Summary from the TLDR Design newsletter

Fitbit's new Ace LTE smartwatch for kids encourages physical activity through immersive gameplay. It features a personalized creature called 'eejie' that grows happier with more movement. Developed by Koto Studio, the brand emphasizes fun and movement, using a custom typeface and a playful, energetic design to inspire a younger generation to stay active.