TLDR Design · MISCELLANEOUS
BRANDING FOR SWEDISH JUNK FOOD JOINT DIRTY VEGAN IS DELICIOUSLY PLAYFUL
Summary from the TLDR Design newsletter
"Dirty Vegan," a vegan junk food restaurant in Sweden, features branding by designer Jens Nilsson, who used a mouth-licking symbol and bold red and purple colors to create a fun, edgy nightclub vibe. The design, which contrasts typical health-focused vegan imagery with a contemporary typeface and curated photography, has garnered mixed reviews. The restaurant is currently closed and planning to reopen in a new location.