AMAZON PRIME DAY DRIVES THE MOST LOYALTY AMONG SUMMER SALES EVENTS

Summary from the TLDR Marketing newsletter

Amazon Prime Day has proven to be the most effective summer sales event, with 84% of shoppers only purchasing from Amazon during this period. About 19% of Amazon shoppers made purchases during Prime Day, compared to 12% at Target, 5% at TikTok Shop, and only 2% each for Walmart online and Wayfair. Amazon's sales surged by 46% during the week of Prime Day compared to the previous 4 weeks. It outpaced other events like Wayfair's Black Friday in July, which rose by 42%.