WITH NEW CHANGES AT SOUTHWEST AND SPIRIT, IT'S GETTING HARDER TO TELL THE AIRLINE BRANDS APART

Summary from the TLDR Design newsletter

Southwest Airlines and Spirit Airlines are rebranding to enhance their market appeal and address customer feedback. Southwest's rebrand focuses on a refreshed logo and branding elements to emphasize its low-cost and friendly service. Meanwhile, Spirit Airlines is revamping its image to shed its budget airline reputation and better compete with higher-end carriers. By improving its overall brand perception, Spirit Airlines aims to attract a broader audience.