DIVING INTO DESIGNERS' FAVORITE OLYMPIC SPORT: THE PICTOGRAMS

Summary from the TLDR Design newsletter

Olympic pictograms, which serve as a universal visual language for the Games, have evolved since their introduction in 1964, with each iteration reflecting the unique design ethos of the time. The 2024 Paris Olympics adopts a new approach featuring "coats of arms", replacing traditional pictograms with designs incorporating elements like symmetry and sport-specific equipment. They have been criticized for being less legible than their predecessors.