ARE YOUR INSTAGRAM CAMPAIGNS SABOTAGING YOUR BRAND'S REACH?

Summary from the TLDR Marketing newsletter

Marketers should reconsider posting campaign assets on Instagram, as overuse often causes significant drops in reach and engagement that take months to recover. They should instead assess Instagram performance before, during, and after a campaign to understand the impact. Prioritizing aesthetics over performance can lead to diminished visibility and less interaction. Thoughtful upper-funnel marketing is important. Social teams should gather data to avoid these issues.