VIRAL MARKETING STUNTS MADE 'DEADPOOL' A $1BN HIT, SAYS DISNEY EXEC

Summary from the TLDR Marketing newsletter

Disney's chief brand officer credits the $1 billion success of "Deadpool & Wolverine" to unconventional marketing stunts, including cameos in K-pop videos and cooking shows, that resonate with Gen Z audiences. Stars Ryan Reynolds and Hugh Jackman took their in-character antics to new levels, creating viral content that cut through the noise of traditional marketing. This approach highlights the growing importance of meme-ready, platform-specific content to engage younger viewers.