TLDR Marketing · RESOURCES & TOOLS

META REMOVES DETAILED TARGETING EXCLUSIONS FROM AD CAMPAIGNS

socialmediatoday.com2 min read

Summary from the TLDR Marketing newsletter

Meta has removed detailed targeting exclusions from ad campaigns, which previously allowed advertisers to prevent their ads from being shown to specific audiences based on demographics, interests, and behaviors. This change aims to simplify the advertising process and ensure that ads reach broader, more relevant audiences. The move follows criticism that detailed targeting exclusions could contribute to discriminatory practices in advertising.