MINE CASE STUDY: THE "ALMOST" PERFECT TRIAL CONVERSION

Summary from the TLDR Marketing newsletter

Mine offers customers a way to protect themselves against personal data leaks. This case study examines the brand's product discovery and signup process, highlighting what works and what could be improved for a better customer experience. Its signup flow succeeds by using the "Yes" Ladder concept and pre-validated actions, but fails to show the path forward at a critical conversion step after burying important information in lengthy text.