TLDR Index
TLDR Marketing

TLDR MARKETING 2024-08-02

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02STRATEGIES & TACTICS

TRY THE ANTI-HYPE CHALLENGE

Hype language in B2B tech marketing often aims to convey excitement, innovation, and novelty, using terms like “revolutionize,” “transform,” “supercharge,” and “leverage.” However, when everything's made to sound exciting, nothing stands out. This post shares examples of companies avoiding buzzwords and hype language in positioning statements.

linkedin.com2 min read

FOUR TYPES OF STORIES THAT SELL WITHOUT SOUNDING SALESY

Science has shown that well-told stories are more engaging, memorable, and persuasive than many other kinds of content. Four story types that both engage and sell include impressive-detail stories that set a brand apart, founders' stories about the company inception, “how it works” stories, and values stories.

conversion-rate-experts.com6 min read

HOW TO LEVERAGE BUYER BELIEFS TO IMPROVE YOUR MARKETING

Leveraging buyer beliefs is crucial for effective marketing. Marketers often assume customers have the same knowledge, which can alienate potential buyers. Use clear language to explain complex concepts, such as the importance of note-taking for productivity. Marketers should map out the customer journey, starting with existing beliefs and guiding them to new, required beliefs. Tactics include storytelling, addressing misconceptions, and providing simple demonstrations to build trust.

socialmediaexaminer.com9 min read

03RESOURCES & TOOLS

Sponsored

Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including marketers, software developers, product managers, and executives to help you reach your audience effectively. Learn more [9] about running your first campaign with us.

advertise.tldr.techSponsor

POSITIONAL: START, GROW, AND SCALE YOUR INBOUND MARKETING AND SEO STRATEGY

Positional is designed to enhance your content strategy, provide comprehensive analytics, and highlight data-driven optimizations for your channels. It can uncover problematic sections of a page where users are leaving, create user journeys, provide SEO content recommendations, and more. Positional offers personalized demos for those interested in the tool.

positional.comTool

6 QUESTIONS TO WARM UP YOUR WRITING

Gain clarity with your writing, never stare at a blank page, and use these 6 questions to write every day: What problem are you solving? Whose problem are you solving? What benefits are you unlocking? What promise are you making? What emotion are you generating? What's the next action your reader should take?

linkedin.com3 min read

20 LINKEDIN POST TEMPLATES

This post contains 20 templates to use when writing content on LinkedIn. Frameworks include “Impossible vs. Possible”, “LinkedIn Love Stories”, “The Slipper Slide Effect”, and more.

linkedin.com10 min read

04MISCELLANEOUS

BRAND ASSOCIATIONS: HOW TO PLANT YOUR BRAND IN CUSTOMERS' MINDS

Branding is creating associations in people's minds, as Aston Martin did when it associated its car with the cool and stylish James Bond. Types of brand associations include the experience of the product/service, hard brand attributes like logos or jingles, soft brand attributes like repeated messaging, and news stories that stick with the brand. Build the right brand associations in customers' minds by having an intentional and consistent message, avoiding making negative associations worse with poor handling, and sticking to fewer messages that you repeat often.

fronterabrands.com5 min read

MINE CASE STUDY: THE "ALMOST" PERFECT TRIAL CONVERSION

Mine offers customers a way to protect themselves against personal data leaks. This case study examines the brand's product discovery and signup process, highlighting what works and what could be improved for a better customer experience. Its signup flow succeeds by using the "Yes" Ladder concept and pre-validated actions, but fails to show the path forward at a critical conversion step after burying important information in lengthy text.

growth.design4 min read