SEE WHY SNAPCHAT IS A TOP SOCIAL SHOPPING PLATFORM

Summary from the TLDR Marketing newsletter

Snapchat users often start their shopping journey on social channels. 88% of Snapchatters love to shop, 85% discover new products through social ads, and 87% frequently recommend products to friends and family. Snapchatters also significantly influence their networks, with 72% seeking recommendations before purchases. Studies show Snapchatters' purchases are a reflection of their personal style, with 90% agreeing their shopping choices express their identity.