HOW TO USE PRODUCT MARKETING TO DRIVE GROWTH

Summary from the TLDR Marketing newsletter

To be a great product marketing manager (PMM), you must understand growth tactics and how they relate to strategic planning. Growth covers three levers: acquisition, retention, and monetization. To operationalize growth tactics to drive marketing, determine a key growth lever to meet your business goals, map out product marketing strategy and tactics, choose the growth tactic to double down on simultaneously, then complete the rest of the marketing plan with additional tactics across the funnel.