TLDR MarketingAugust 1, 2024

TLDR MARKETING 2024-08-01

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01NEWS & TRENDS

FACEBOOK IS BANKING ON CREATORS TO ENTICE GEN Z. WILL IT WORK?

Facebook is reclaiming its appeal to Gen Z by leveraging creators, similar to TikTok's early days. Only a third of teenagers used Facebook last year compared to 71% of those over 50. Initiatives include events for creators, content updates, and monetization opportunities. Some influencers are showing renewed interest, particularly micro- and nano-influencers focused on video content. The success of Facebook's approach hinges on unique, differentiated content to draw Gen Z away from Instagram, Snapchat, and TikTok.

links.tldrnewsletter.com5 min read

HOW RETURN POLICIES FIT INTO RETAIL CUSTOMER EXPERIENCE

Retailers are moving away from no-questions-asked return policies due to rising e-commerce, fraud, and high reverse logistics costs. While lenient return policies can enhance brand perception, they are often replaced with feedback-driven approaches to manage inventory and improve margins. Customers generally accept stricter policies if they are well-communicated and straightforward. Future trends include frictionless return experiences, such as curbside returns and enhanced online transparency.

retaildive.com4 min read

02STRATEGIES & TACTICS

HOW TO USE PRODUCT MARKETING TO DRIVE GROWTH

To be a great product marketing manager (PMM), you must understand growth tactics and how they relate to strategic planning. Growth covers three levers: acquisition, retention, and monetization. To operationalize growth tactics to drive marketing, determine a key growth lever to meet your business goals, map out product marketing strategy and tactics, choose the growth tactic to double down on simultaneously, then complete the rest of the marketing plan with additional tactics across the funnel.

courageous-careers.com6 min read

WENDY'S COLLAB WITH LONELY GHOST

Wendy's partnered with streetwear brand Lonely Ghost to launch a limited-edition line of merch and spicy ghost pepper sauce. This collaboration stands out for its community-first approach, targeting Gen Z rather than relying on celebrity endorsements. The messaging from both brands emphasizes connection and community. Teaser content effectively built anticipation, with Lonely Ghost hinting at the collaboration before the official announcement. The playful rollout strategy made fans question the partnership's legitimacy, adding an element of surprise.

linkedin.com2 min read

HOW TO FIND RELEVANT AND FRESH CONTENT TO CURATE: OUR TOP 10 SOURCES

10 content curation sources that marketers can use to find relevant and fresh information. Among the list are industry-specific newsletters, social media trends reports, and user-generated content. While using a curated content strategy, always add your unique take to it, get your content from a variety of sources, and create at least one original post for every piece of information you curate.

buffer.com12 min read

03RESOURCES & TOOLS

GETRESPONSE: 2024 EMAIL MARKETING BENCHMARKS

This report shares the latest stats on email and webinar marketing, marketing automation, and landing pages. Automated emails outperform regular newsletters, highlighting the value of targeted and personalized content. Increased email volume in Q4 does not deter engagement, suggesting that audiences do remain receptive during high-traffic seasons. It's important to provide relevant content instead of relying on quick-fix tactics for higher open rates (i.e. adding irrelevant emojis or numbers into email subject lines).

getresponse.com23 min read

PLANABLE

Planable is a collaborative social media management tool that streamlines content creation, approval, and scheduling across multiple platforms. It allows teams to create, preview, and edit posts in real-time. It also offers a visual content calendar, customizable approval workflows, and performance analytics.

planable.ioTool

04MISCELLANEOUS

WHAT SEOS NEED TO KNOW ABOUT SEARCHGPT

7 takeaways about ChatGPT's new search engine for SEO professionals. SearchGPT seems to be much better at giving correct answers and avoiding hallucinations compared to Google's AI Overviews. It also includes more external citations, in many cases showing 5+ citations in the content itself. SearchGPT appears to favor affiliate and aggregator sites for software and commerce queries, more so than individual product or landing pages.

linkedin.com2 min read

THE $500,000,000 MEAT STICK COMPANY

Peter Maldonado's pivot from bankruptcy to building Chomps, a meat stick brand nearing $500 million in annual revenue, underscores key lessons in entrepreneurship. By focusing on one core idea, creating products he wanted to see in the market, and strategically partnering with retailers like Trader Joe's and Whole Foods, Maldonado turned a side hustle into a thriving business.

noahkagan.com4 min read

AI BOTS — WHO IS BLOCKING AND WHY?

Marketers are divided on whether to block AI bots such as GPTbot and Google-Extended, with some advocating for inclusion in AI-generated content to maintain visibility. However, several large publishers, including Dotdash Meredith and The Financial Times, have chosen to block these bots, potentially using them as leverage in negotiations. This article examines the motivations behind these actions and the potential impact on the SEO landscape.

moz.com5 min read