AI BOTS — WHO IS BLOCKING AND WHY?

Summary from the TLDR Marketing newsletter

Marketers are divided on whether to block AI bots such as GPTbot and Google-Extended, with some advocating for inclusion in AI-generated content to maintain visibility. However, several large publishers, including Dotdash Meredith and The Financial Times, have chosen to block these bots, potentially using them as leverage in negotiations. This article examines the motivations behind these actions and the potential impact on the SEO landscape.