GETRESPONSE: 2024 EMAIL MARKETING BENCHMARKS

Summary from the TLDR Marketing newsletter

This report shares the latest stats on email and webinar marketing, marketing automation, and landing pages. Automated emails outperform regular newsletters, highlighting the value of targeted and personalized content. Increased email volume in Q4 does not deter engagement, suggesting that audiences do remain receptive during high-traffic seasons. It's important to provide relevant content instead of relying on quick-fix tactics for higher open rates (i.e. adding irrelevant emojis or numbers into email subject lines).