REIMAGINING CHECKOUT: THE FUTURE IS CHECK-IN

Summary from the TLDR Marketing newsletter

Unexpected fees, sign-in requirements, and payment issues contribute to 70% of shoppers abandoning their carts. Brands can address these issues by providing upfront shipping fees, providing guest check-in options, and offering multiple payment methods. Enhancing checkout involves recognizing customers early, personalizing the shopping experience, and simplifying the buying process with features like one-click checkout.