TLDR MarketingJuly 30, 2024

TLDR MARKETING 2024-07-30

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01NEWS & TRENDS

GOOGLE SAYS IT'S STILL FIGURING OUT HOW A COOKIE OPT-IN MODEL WILL WORK

Google is still figuring out its cookie opt-in model, with few details available so far. Google's Privacy Sandbox product manager, Alex Cone, has clarified that the deprecation of third-party cookies and the Privacy Sandbox are not inherently linked. The most pressing question is whether the new opt-in model will resemble Apple's ATT framework, which essentially rendered Apple's mobile ad ID obsolete for targeted advertising.

adexchanger.com3 min read

CONSUMERS LOVE IRL EVENTS AND STREAMING. ENTER NETFLIX HOUSE

Netflix is launching Netflix House, an experiential retail activation, to revive mall foot traffic and engage consumers with its programming. The first locations will open next year in Pennsylvania and Texas malls, offering immersive experiences, retail therapy, and themed food and drink based on popular Netflix series. Netflix hopes to build deeper connections with viewers by providing unique, updated experiences tied to franchises like Stranger Things and Bridgerton.

links.tldrnewsletter.com3 min read

02STRATEGIES & TACTICS

REIMAGINING CHECKOUT: THE FUTURE IS CHECK-IN

Unexpected fees, sign-in requirements, and payment issues contribute to 70% of shoppers abandoning their carts. Brands can address these issues by providing upfront shipping fees, providing guest check-in options, and offering multiple payment methods. Enhancing checkout involves recognizing customers early, personalizing the shopping experience, and simplifying the buying process with features like one-click checkout.

retaildive.com3 min read

3 DEAD-SIMPLE STEPS TO EDIT YOUR WRITING IN 10 MINUTES OR LESS

Over-editing is procrastination disguised as productivity. Instead, wait 24 hours between writing and editing, which gives you fresh eyes. Next, read everything you wrote out loud to identify poor sentence structure and unnecessary jargon. Finally, read your writing on a mobile screen, which helps you identify areas to improve formatting and skimmability.

linkedin.com3 min read

TO STAND OUT IN THE SHORTS FEED, MAKE ADS THAT BLEND IN

To succeed in the YouTube Shorts feed, ads should mimic the platform's organic content style. Brands can leverage everyday people and influencer partnerships to create authentic, engaging content that resonates with viewers. Incorporating elements like direct-to-camera addresses and calls to action can encourage interaction.

thinkwithgoogle.com3 min read

03RESOURCES & TOOLS

ADCREATIVE.AI: GENERATE AD CREATIVES THAT OUTPERFORM YOUR COMPETITORS

AdCreative.ai is used by brands like Microsoft and Starbucks to generate ad creatives with AI. It can generate texts and headlines, see competitors' ads, score ad creatives, and more. The tool boasts that over 95% of its users improve CTR in their first month using its creatives.

adcreative.aiTool

TAPMENTION: TURN EVERY REDDIT MENTION INTO CUSTOMERS

Tapmention is a Reddit marketing tool that helps with finding leads, tracking mentions by keywords, and sending auto-replies. It can also be used for audience research, including customer pain points, sentiments, and content ideas.

tapmention.comTool

04MISCELLANEOUS

RANKED #2 ON AMAZON FOR "GROWTH MARKETING"

Koby Conrad's book, Channels of Growth, achieved the #2 ranking on Amazon for "Growth Marketing" with just 18 reviews and a 4.8-star rating. Despite competing against established books like Hacking Growth, the combination of a high average rating, a recent spike in sales, and optimized keywords helped the book surpass more popular titles. This case demonstrates the power of targeting a specific niche and maintaining high customer satisfaction in driving success.

channelsofgrowth.com2 min read

EUROPE IS IN DANGER OF REGULATING ITS TECH MARKET OUT OF EXISTENCE

Europe's strict tech regulations are causing global firms to withdraw their products and services. Apple's new AI-powered features, including Apple Intelligence, won't be released due to the EU's Digital Markets Act. This isn't new - tech companies have previously exited or limited services, like Meta in Canada and Google News in Spain. Europe's regulatory stance might lead to an outdated tech market.

foreignpolicy.com5 min read