2 LETTERS THAT MAKE PEOPLE CLICK

Summary from the TLDR Founders newsletter

Tapping into a person's sense of identity can be a powerful motivator, encouraging them to take action and engage with a community. Reframing actions as identities, such as "Become a pro user" rather than "Upgrade your plan," makes individuals more likely to participate and feel a sense of belonging. This approach can be further amplified through subtle cues, like using specific emojis, to create a shared identity and foster loyalty.