HOOTSUITE: Q2 SOCIAL MEDIA BENCHMARKS

Summary from the TLDR Marketing newsletter

This report provides insights into social media performance across various industries based on data from 100 profiles per vertical. It includes metrics like overall impressions, audience growth rates, engagement rates, and posting frequency, averaged over a 30-day period. Although the sample size is small, the report provides a specific target for sectors to compare their performance. It also covers Instagram impression stats and Facebook and Instagram posting frequencies.