GET A JUMP START ON HOLIDAY EMAIL MARKETING

Summary from the TLDR Marketing newsletter

Start early when preparing for the holiday email rush to handle the extended shopping season. Ensure your emails look good in both light and dark modes and test across devices. Gradually warm up your IP, increasing volume by 10-20% weekly to build a solid sender reputation. Segment your list to target engaged users using demographic and behavioral data. Validate your email addresses to maintain a healthy sender reputation. Continuously A/B test different elements of your emails.