CROWDSTRIKE CRISIS COMMS CASE STUDY

Summary from the TLDR Marketing newsletter

During and after Crowdstrike's global outage last week, the brand swiftly implemented a comprehensive communications response. It created a ‘Remediation and Guidance Hub' on its blog, including a letter from the CEO, technical details, and additional resources, with a website banner directing users to the hub. CrowdStrike provided regular updates on X and LinkedIn, conducted 2 broadcast interviews on the morning the issue occurred, and added support content on YouTube. The messaging across all channels was tight, specific, empathetic, and apologetic.