SIRIUSXM MEDIA: CULTURE TRENDS REPORT 2024

Summary from the TLDR Marketing newsletter

Not fitting in is now a badge of honor. Individuals value subcultures grounded in nuance and authenticity over broad appeal. This 38-page report highlights this year's popular subtopics and subgenres, including astrology, video games, golf, and investing. Women empowerment has also increased demand for women-centric content, with expectations for brands to consider their needs in product design and advertising.