HOW SONICJOBS DOUBLED THEIR ACTIVATION BY TWEAKING ONE EMAIL

Summary from the TLDR Marketing newsletter

SonicJobs, an AI-powered application platform, found that while many users signed up, few applied for their first job. The team discovered users used varying terms to search for similar jobs. They tested a new welcome email featuring a personalized list of job categories based on users' exact search terms. This approach doubled the activation rate and halved the brand's CPA.