BEHIND VIRAL FOOD BRANDS: DO TRENDS MATTER IN CPG DESIGN?

Summary from the TLDR Marketing newsletter

Brands like Graza and Fishwife are standing out with vibrant, Instagram-worthy packaging that breaks from past minimalistic trends. While visually striking designs can capture attention, blindly following trends may not foster long-term brand loyalty. Instead, successful brands focus on unique storytelling, understanding their audience, and differentiating themselves from competitors.