5 PLANNING PITFALLS GTM TEAMS SHOULD AVOID

Summary from the TLDR Marketing newsletter

GTM planning pitfalls include mathism, which over-relies on numerical analysis, and incrementalism, which stifles innovation with cautious steps. Departmentalism creates silos and undermines customer-centric strategies, while growthism prioritizes short-term gains at the expense of sustainable growth. Idealism results in unrealistic plans disconnected from current realities. This article presents 3 frameworks to address and overcome these issues: MOVE, CAT, and the 8-Pillar GTM Operating System.