SHOPPERS FIND BETTER DEALS THIS YEAR AS PRIME DAY FUELS RECORD $14.2B ACROSS E-COMMERCE

Summary from the TLDR Marketing newsletter

Prime Day set a new record. Shoppers spent $14.2 billion on July 16 and July 17 across various e-commerce sites, up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion — 18.6% more than last year. Shoppers turned to buy now, pay later for 7.6% of their online spending, amounting to $1.08 billion this year, up 16.4%.