HOW RESEARCH-INSPIRED BULLETS GREW CONVERSIONS BY 12%

Summary from the TLDR Marketing newsletter

Highland Titles, a souvenir land plot company, found from surveying existing customers that nature conservation was a meaningful factor in their purchase decision. Some other customers questioned what they would get beyond a certificate for the land. The brand tested a new version of bullet points on its website that called out nature conservation, as well as other features the customer gets beyond in the certificate. This resulted in a 12% increase in conversions.