HOW TO ANALYZE ORGANIC TRAFFIC GROWTH/DECAY BY PAGE IN LOOKER STUDIO

Summary from the TLDR Marketing newsletter

A quick and easy way to get organic Google clicks for each page, visualized in a pivot table with a heat map. This allows you to analyze which pages are experiencing increases or decreases to help inform your SEO strategy. First, set up Google Search Console as your data source in Looker Studio. Next, create a pivot table and use the provided calculated formula to group daily data into months.