SUPERCHARGE YOUR SPEAKING PROGRAM: KEY STRATEGIES + 2 TEMPLATES

Summary from the TLDR Marketing newsletter

Speaking at the right events in a high-visibility format can be an invaluable way to cut through the noise and reach your ideal buyer. Establish a strategy for your company's speaking program by identifying the specific goals, target audience, metrics, individuals who will speak, and outside comps. It's also useful to establish 2-3 “platforms” per speaker to provide different angles to pitch, which can then help you identify specific conferences to target. The article includes a Speaking Strategy Template and an Events Tracking Template.