META ADDS CUSTOM OFFERS TO INSTAGRAM AD CTAS

Summary from the TLDR Marketing newsletter

Meta is rolling out a new feature that allows advertisers to showcase custom offers, such as ‘20% off' or ‘$10 off', directly on Instagram ad call-to-action buttons. It's currently limited to single-media ads in Instagram Stories and not available to all ad accounts. The feature supports dynamic sourcing of offer details from the ad's website URL, up to 20 offers per ad, and predictive display of the offer most likely to convert.