TLDR MarketingJuly 16, 2024

TLDR MARKETING 2024-07-16

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01NEWS & TRENDS

THE RISE OF FORUMS: WHY GOOGLE PREFERS THEM AND HOW TO ADAPT

Forums are making a comeback as Google favors sites with genuine user interactions, such as Reddit and Quora, leading to a decline in visibility for traditional niche websites. This change highlights the importance of building dedicated forums to encourage user participation and create valuable, community-driven content. Emphasizing authenticity and engagement can help niche sites regain relevance in search rankings.

searchengineland.com13 min read

FINDING SUCCESS WITH TIKTOK TRENDS

77% of marketers plan to increase trend-based social media content over the next year. 9 in 10 creators find trend-based content outperforms non-trend-based alternatives. Over a third of creators and 18% of consumers say trend-based content drives more conversions. Trend-based content enhances reach, follower numbers, and engagement. Nearly 89% of creators are being approached to create more trend-based content often centered around storytelling trends.

billiondollarboy.com12 min read

02STRATEGIES & TACTICS

6 GTM MISTAKES TO AVOID WHEN EXPANDING INTERNATIONALLY

Frequent errors in international GTM strategies include weak localization, inadequate transition plans from testing to execution, and poor metric tracking for new markets. Failing to localize marketing content can result in campaigns that don't resonate with local audiences, while not having a clear plan to scale from initial market testing to full execution can delay growth.

gtmonday.substack.com5 min read

7 BLUESKY CONTENT IDEAS AND TIPS FOR YOUR NEXT POST

Bluesky's open access has led to a surge of new users looking for content ideas. 7 recommended strategies: starting with an introduction, finding relevant custom feeds, repurposing content from other platforms, engaging in cultural conversations, sharing visual content, interacting with others, and using hashtags for inspiration. The platform's newness allows users the freedom to experiment and discover what works best for them.

buffer.com5 min read

03RESOURCES & TOOLS

GET ROASTED NOW: TURN ACTIONABLE FEEDBACK INTO A HIGHER-CONVERTING PAGE

Get Roasted Now offers “expert roasts” of landing pages containing actionable advice for improving conversion. The company marks up your landing page in a private Figma canvas with clear recommendations, delivered within 2 business days. Pricing starts at $99 for a single roast and a "conversion quick wins checklist”.

getroastednow.comTool

META ADDS CUSTOM OFFERS TO INSTAGRAM AD CTAS

Meta is rolling out a new feature that allows advertisers to showcase custom offers, such as ‘20% off' or ‘$10 off', directly on Instagram ad call-to-action buttons. It's currently limited to single-media ads in Instagram Stories and not available to all ad accounts. The feature supports dynamic sourcing of offer details from the ad's website URL, up to 20 offers per ad, and predictive display of the offer most likely to convert.

facebook.com3 min read

INSTAGRAM IS RESTRICTING THE PROMOTION OF VARIABLE IMAGE SIZE CAROUSELS

Instagram introduced a new feature allowing users to upload carousels with different sized images. Carousels containing full-screen images are not eligible for boosting. Users will receive an error message when attempting to boost such posts. While this is the only restriction on the new carousel format, it could impact brands' social strategies.

socialmediatoday.com1 min read

04MISCELLANEOUS

HOW TO THINK ABOUT BRAND AS AN ECOMMERCE PLAYER

A great brand enables e-commerce companies to close sales without relying on the cheapest offers or so-called best practices. Diptyque, a candle brand, charges $15 shipping despite “free shipping” being commonplace in e-commerce. It doesn't have to compete to be the cheapest because it's a respected, aspirational, and well-designed brand. Companies should consider long-term product and brand strategy before just implementing every industry best practice that promises a conversion lift.

embeddedbrandstrategy.substack.com3 min read

13 SURPRISING PLATFORMS COMPETING WITH GOOGLE

Underwhelming AI Overviews, ranking volatility, an unwelcome reception of GA4, and Google Ads' focus on big brands have all contributed to Google's declining “marketing share.” Marketers are looking elsewhere for non-paid traffic, and luckily some social media apps and AI chatbots are increasingly used for search. This article walks through 8 alternatives to Google, such as TikTok, Perplexity AI, Reddit, and DuckDuckGo.

links.tldrnewsletter.com14 min read

WHY USE GOOGLE'S DISAVOW TOOL?

Websites should only use the disavow tool after receiving a manual penalty notice from Google and only when that penalty is related to backlinks. Otherwise, the tool has little to no value.

practicalecommerce.com2 min read