FINDING SUCCESS WITH TIKTOK TRENDS

Summary from the TLDR Marketing newsletter

77% of marketers plan to increase trend-based social media content over the next year. 9 in 10 creators find trend-based content outperforms non-trend-based alternatives. Over a third of creators and 18% of consumers say trend-based content drives more conversions. Trend-based content enhances reach, follower numbers, and engagement. Nearly 89% of creators are being approached to create more trend-based content often centered around storytelling trends.