13 SURPRISING PLATFORMS COMPETING WITH GOOGLE

Summary from the TLDR Marketing newsletter

Underwhelming AI Overviews, ranking volatility, an unwelcome reception of GA4, and Google Ads' focus on big brands have all contributed to Google's declining “marketing share.” Marketers are looking elsewhere for non-paid traffic, and luckily some social media apps and AI chatbots are increasingly used for search. This article walks through 8 alternatives to Google, such as TikTok, Perplexity AI, Reddit, and DuckDuckGo.