HOW TO CUSTOMIZE GOOGLE ADS CONVERSION TRACKING FOR BETTER INSIGHTS

Summary from the TLDR Marketing newsletter

Customizing Google Ads conversion tracking involves understanding its structure, including categories like “Submit lead form” and “Sign-up.” Setting up primary conversions for key actions to optimize, such as lead form submissions and phone calls, while designating actions like page views as secondary, helps avoid skewing data. Regular updates to account default goals and leveraging campaign-specific conversion goals ensure accurate tracking and optimization tailored to each campaign.