WALMART BUILDS WIDE LEAD AMONG US RETAIL MEDIA NETWORKS, REPORT FINDS

Summary from the TLDR Marketing newsletter

Walmart's retail media network is far ahead of the pack compared to U.S. peers when it comes to delivering advertising impressions – 11 billion impressions in Q1 in fact, while Target generated fewer than 7 billion. It has invested heavily in its retail media network, Walmart Connect, making ambitious bets on building out an ad-tech infrastructure. Walmart Connect also has data-sharing partnerships with major platforms and publishers, including TikTok and Disney. Other retail media networks in more specialized categories, like pet supplies (Chewy) and home improvement (The Home Depot), have also reached a high degree of scale, with over 1 billion impressions each.