HOW TO DO INFLUENCER OUTREACH RIGHT: AN ACTIONABLE GUIDE FOR BRANDS

Summary from the TLDR Marketing newsletter

Before beginning outreach, have a clear strategy that considers the type of influencers you want, what you can offer, and your communication process. Write a good outreach email that includes a personalized compliment, a brief introduction about your brand, and a simple yes/no question. Following up is crucial - keep follow-ups short, personalized, and spaced out over time to maintain engagement without being pushy.