LINKEDIN ROLLS OUT SPONSORED NEWSLETTERS

Summary from the TLDR Marketing newsletter

LinkedIn is expanding its sponsored articles ad option to include sponsored newsletters, allowing brands to generate leads from their LinkedIn content. With newsletters seeing significant growth, this new feature can help brands reach more people within their sector. Sponsored newsletters function similarly to sponsored articles, allowing companies to boost their content and attract more sign-ups. This extension also includes the potential to sponsor existing newsletters by partnering with popular creators on LinkedIn.